One standard of obviousness is whether a person having ordinary skill in the art would have been able to easily conceive of this idea, given the prior inventions in the field. With regards to design, however, there is a great deal of creativity and inspiration involved in the process. So even if a design is extremely simple in hindsight, how can a court deem that this unique artistic design is obvious?
It was this exact confusion that the Federal Circuit court clarified in their decision last October in the case of High Point Designs v. Buyers Direct. Both these companies manufacture fuzzy slipper socks, and a conflict occurred on similarities between their products. The district court determined that obviousness ought to be decided through the eyes of an ordinary observer, and claimed that the differences in design were extremely minute to an ordinary observer. However, the Federal Circuit court clarified that it should not be through the eyes of an ordinary observer, but rather of an ordinary designer. Since a designer is one qualified in determining the "visual impression" created by a product design, he or she should be the ones consulted in figuring out whether this design is obvious and whether a similarly designed product is violating the patent.
Design patents bring up an extremely interesting issue regarding patent legislation. Can creative works, whether in design or fashion, be patented? If they can be, how can it be determined that a design is unique or obvious?
Sources:
- http://www.lexology.com/library/detail.aspx?g=72280f98-dbdd-46ad-ad29-8190de373a8e
- http://patentlyo.com/patent/2013/09/high-point-v-buyers-direct-tell-me-more-tell-me-more-about-design-patents-and-103.html
It was this exact confusion that the Federal Circuit court clarified in their decision last October in the case of High Point Designs v. Buyers Direct. Both these companies manufacture fuzzy slipper socks, and a conflict occurred on similarities between their products. The district court determined that obviousness ought to be decided through the eyes of an ordinary observer, and claimed that the differences in design were extremely minute to an ordinary observer. However, the Federal Circuit court clarified that it should not be through the eyes of an ordinary observer, but rather of an ordinary designer. Since a designer is one qualified in determining the "visual impression" created by a product design, he or she should be the ones consulted in figuring out whether this design is obvious and whether a similarly designed product is violating the patent.
Design patents bring up an extremely interesting issue regarding patent legislation. Can creative works, whether in design or fashion, be patented? If they can be, how can it be determined that a design is unique or obvious?
Sources:
- http://www.lexology.com/library/detail.aspx?g=72280f98-dbdd-46ad-ad29-8190de373a8e
- http://patentlyo.com/patent/2013/09/high-point-v-buyers-direct-tell-me-more-tell-me-more-about-design-patents-and-103.html