In 2011, Google announced that they were going to purchase Motorola Mobility, the cellphone division formerly owned by Motorola. This sparked conversation and controversy for multiple reasons. First of all, Apple's initial domination of the smartphone market brought them a great deal of profit. Was another tech giant about to do the same thing? Secondly, Google was already producing Android, the world's most popular smartphone operating system. Would this impact their relationships with Samsung, HTC and the numerous other manufacturers?
However, one main question remain unanswered: Google is a company built on the back of software and computing. Why would a company like this want to enter the hardware market, by buying Motorola Mobility?
Source: http://www.chicagomag.com/Chicago-Magazine/The-312/August-2011/Why-Did-Google-Buy-Motorola-Mobility/
However, one main question remain unanswered: Google is a company built on the back of software and computing. Why would a company like this want to enter the hardware market, by buying Motorola Mobility?
Well, according to Wailin Wong of the Chicago Tribune, "the acquisition was important for its intellectual property strategy, as the company has been engaged in legal battles with Microsoft and Apple over patents." The answer seems clear now. Google purchased Motorola Mobility to gain access to their numerous mobile patents.
Source: http://www.chicagomag.com/Chicago-Magazine/The-312/August-2011/Why-Did-Google-Buy-Motorola-Mobility/
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