Monday, September 1, 2014

The new patent on the block: anti-piracy patenting

A new patent awarded to a company known as Verance seeks to disrupt digital media piracy through the use of embedded watermarks. The brilliance of the invention lies in the fact that watermark will allow the digital content to be identified without being decrypted, making for easier recognition of pirated content.

There are a few important patent-related observations I would like to make regarding this case. I think that the Verance technology serves as a great example of the principles of filing for a patent discussed in some earlier posts. It is clearly patent-eligible and has a great deal of utility, it is definitely novel and non-obvious, and finally, the patent was extremely technical and lengthy, indicating that it was certainly an adequate description.

The patent demonstrated satisfaction of these requirements through showing the steps involved in the creation of this invention, as well as the unique instances in which this technology would be useful to fill the gap that the previous technology does not fill. It demonstrated that there were important times when this product would be uniquely useful, thereby fulfilling the utility requirement.

Source: http://torrentfreak.com/patent-allows-watermarking-of-already-encrypted-movies-140831/




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